Itzik Yarkoni, founder of social media branding agency BOMAH, the Brand of Milk and Honey, joins VOI’s Daniel and Daniela in studio.
Yarkoni spells out his Israel advocacy activities at the Sderot Media Center and at Hasbara Fellowships. He then explains how to use social media platforms in the cognitive Israeli battlefield, and thus reach the hearts of students around the world. He also talks about how to become a pro-Israel activist without endangering yourself. listen now