An Israeli Entrepreneur on His Way to the IDF, and Imonomy's Changing the Face of Online Advertising

VOI's Simcha Gluck is joined by 19-year-old Michael Matias on the eve of his induction in the IDF's elite 8200 unit, famous for producing some of the country's most industrious innovators. He talks about his startup, "AnyMeal," working for world-renowned behavioral economics professor Dan Ariely, and why he’s creating hackathons for young entrepreneurs across the world.

Then, Simcha talks about his recent two-week entrepreneur training tour in the US with his company, FreshBiz, and reveals some of the lessons he learned along the way.

Finally, Simcha is joined by Avishai Bitton, marketing director of "imonomy," who talks about how his company is changing the face of online advertising, by embedding ads inside photos accompanying articles, thus providing the right context for them.