Dana Gavish Fridman, VP of marketing, joins VOI’s Simcha Gluck to talk about the Hebrew University’s ‘tech transfer’ company.
Dana explains how her company works: collecting ideas and intellectual property from the professors and researchers at the Hebrew University in Jerusalem and then patenting, funding research and development, and monetizing them. Generating more than $2 billion in annual sales, it has developed 2,500 inventions — from cherry tomatoes to cancer drugs to Mobileye, Israel’s most profitable innovation so far — and has 9,000 patents. Dana talks about what it’s like to work with the country’s greatest minds, and shares some little-known facts about the role that Israel’s Chief Scientist plays on the innovation scene. listen now