|
The Brand of Milk and Honey: From Sderot to Start-ups(25:20)
|
Photo: Itzik Yarkoni/Facebook
Itzik Yarkoni, founder of BOMAH, tells VOI's Simcha Gluck about his shift from public diplomacy to company branding.
He recounts his pivot from building Israel as a brand when the South was under rocket fire from Gaza, to brand-building for businesses. He talks about what it’s like working out of Siftech as part of the Jerusalem start-up ecosystem; offers some tips on how to use social media the right way; and shares a few of his favorite stories.
listen now